Eierne bak Bud Light, Anhauser Busch, anslår selv et tap på ca 1,4 milliarder dollar i USA i 2023, blant annet på bakgrunn av kontroversen og boikotten av Bud Light.
Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales - CNN.com
In North America, organic revenue, seen as the best measure of operating performance, plunged $1.4 billion last year as beer sales by volume tumbled in the region, primarily due to a decline in Bud Light sales in the United States. Beer makes up the lion’s share of AB InBev’s revenue.