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I dag hadde Take Two Interactive Software en konferanse på den 34 årlige Global Media and communictions conference. Her er noe av hva Take Two sa på konferansen:

 

"To extend the life cycle [of Grand Theft Auto IV]...to take that product to the next level, we also have exclusive episodic content that will be available.

 

In-game advertising is just another area that we think is very, very exciting to take advantage of the type of content that people own...and microtransactions...I'll talk a little about this...

 

It's not just about shipping one box and then waiting for a sequel, but keeping that product alive in the marketplace. There is a tremendous amount of research that shows that anything in terms of downloadable content increases the box sales. So we will take our biggest brand (GTA) and have episodic content available in the marketplace. It's a way we are approaching games to maximize our revenue as we look into the next cycle.

 

In-game advertising...we have a tremendous experience base from our sports business where it is a natural part of the gaming experience. Today, we announced a partnership with Double Fusion. Double Fusion brings to us added context with the agencies...with giving us scale with Madison Avenue. So, we think that this is a growing area...one that we will walk before we run...one that we have a lot of experience in the sports side, and then we will move that now to all of our other types of content."

 

Hvis alt dette gjelder GTA IV, så synest jeg TakeTwo spikrer sin egen kiste. Kommer til å ruinere stilen til GTA med virkelige reklamer. Denne setningen sier egentlig alt som er verdt å vite om TakeTwo for meg...

 

So we will take our biggest brand (GTA) and have episodic content available in the marketplace. It's a way we are approaching games to maximize our revenue as we look into the next cycle.

 

Får vel begynne å spille Driv3r eller noe i den dur istedet... :\

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Hmm - hvis det blir In-game advertising i neste GTA så gir vel ihvertfall det et signal om at tidsperioden spillet foregår i vil være rimelig tett opp til nåtiden, eventuelt litt inn i fremtiden.

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