Since the beginning of this year, the proportion of reviews mentioning lack of scent grew from < 2% in January to close to 6% in November. These numbers may not seem like much, but the trajectory of no-scent reviews over the last 11 months is certainly an interesting one 7/n pic.twitter.com/K5wEuM0boo

— Kate Petrova (@kate_ptrv) November 27, 2020