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# Effective Article Writing - How to Write an Article Part 2 Copyright Herman Drost In Part 1 we discussed the research you must do first before writing your article. Part 2 will provide the outline on how to to write the actual article. 1. Create an outline for your article Your article should include a headline, introduction, body, conclusion and resource box. Headline - make this as catchy as possible because your reader will read this first then decide if he or she will continue reading the rest of the article. i.e. "7 Highly Effective Ways to Gain Instant Traffic to Your Web Site". Introduction - introduce the problem you will be discussing in your article or write a short story of your experience with the problem. Body - discuss all the solutions to the problem you outlined in the introduction. Break up each point into separate paragraphs and keep them to about 5 lines. You may want to create a sub-heading for each point. This makes it easier to read as most people will scan your article when reading it online. Conclusion - this should include a brief summary of your article and a call for the reader to take action. i.e. "Be sure to include article marketing as one of the top strategies for promoting your web site. It's a self generating marketing machine that produces a constant flow of visitors". Resources - I sometimes include this section if I haven't included it already within the body of the article. I want the reader to quickly access the resources without having to re-read the article. Resource box - this is the place you can safely include a little about yourself and your business plus provide a link to your web site or newsletter (see my resource box below). This provides an opportunity for readers to visit your web site, learn more about your product or services and/or subscribe to your newsletter. The box should be a maximum of 6 lines. | Subscribe FREE to Marketing Tips Newsletter
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Write with style - write in an informal style, like you would explain your topic to a friend. Don't worry too much about correcting mistakes or how it sounds. This may interrupt the flow of thoughts you want to write about. You can always correct them later. 3. Take a break After you have written the article, come back to it after several hours, a day or several days. This will enable you to take a fresh look at it, find new mistakes or even want to rewrite a paragraph or two to make it flow better. 4. Check your article After writing your article, run it through a spell checker first, then read it through a few times to check for spelling mistakes the spell checker may have missed and to correct the grammar and punctuation. Make sure it flows well by clearly identifying the problem, providing a solution and concluding with an action step or steps. Get someone else to read it over. Often they will find the mistakes that you missed. 5. Format your article You will need to format your sentence length at 60-65 words per line before submitting it for publication. This will enable people to read it in their email software. If the sentence length is longer than this the article may break up making it impossible to read. I use Ezy Ezine Ad Formatter (http://www.netpreneurnow.com/easy/ ) to effortlessly format my articles before submitting it to online publishers. If it's not the correct length it will be rejected. Conclusion If you consistently write an article every week or 2 weeks and submit it for publication you will soon generate a steady stream of traffic to your web site for years to come. Related articles Top 7 Benefits of Marketing Your Articles Effective Article Writing - Do the Research First ===================================================== Herman Drost is a Certified Internet Webmaster (CIW) and owner of iSiteBuild.com Web Site Design, Web Hosting, Web Site Promotion Author of “Marketing Tips” newsletter. To subscribe, enter your information at: http://www.isitebuild.com/articles.htm
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